I love Marlena Shaw's "California Soul," and it's bananas to hear it during every commercial break (Dockers ad) during the NBA Playoffs. Do you know how many people are hearing this song for the first time? A lot. And that's a good thing. It makes me think of my favorite hip-hop group of all time. I want to believe it's a bit of an homage to Premier to use the original song he sampled in the commercial; I'm imagining that the guy/girl at the ad agency was a huge Gang Starr fan. But I'm not gonna buy Dockers stuff.
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